Virtual Worlds
Avatars and their Creators
Fascinating side-by-side portraits of gamers and their digital alter egos.
“This book is about those new virtual spaces and the political structures that guide them and the governance structures that emerge within them.”
How Online Fun Is Changing Reality
Real life lessons from virtual worlds and digital games. Explores the migration into virtual reality and how it will change the way we live, in both virtual worlds and the real one.
A Journey Through Virtual Worlds
A sample of virtual worlds and the people who reside in them.
Or, How I Quit My Day Job and Made Millions Trading Virtual Loot
How the economies and virtual loot farming of MMORPGs spill over into the real world.
The Culture and Consequences of Having a Second Life
Deep and thoughtful discussion about identity in virtual worlds, how that interacts with real life identity, and the individual consequences of spending time in virtual worlds.
Emergent Cultures in Multiplayer Games and Virtual Worlds
Players in a networked virtual world can develop a community that transcends the game iteslf, not necessarily coincident with the intentions of the game's designers.
An Anthropologist Explores the Virtually Human
Virtual worlds from an anthropological perspective.
Translating Virtual World Branding into Real World Success
A valuable resource for people interested in marketing in virtual worlds.
Virtual Social Identity and Consumer Behavior
Academic research on virtual world social identity and consumer behavior, with implications for marketers.